This has been a topic I’ve been waiting for the new blog to really dig into. I want my future clients and those who inquire about a session or wedding with me to understand why I shoot with the approach that I do and what it can mean for them now and in the future.
I believe that when you’re investing in photography, you’re ensuring that your future doesn’t rely on just memories in your head. Images are tangible moment in your hands that you can share with family, friends, your future children, grandchildren, etc. Having those keepsakes and family heirlooms will prove to be invaluable one day. Anyways, I’m going on a tangent and will get more into this with another post…
So with the photography industry being so saturated, my hope is that as photographers we all try to shoot with our own style and approach that reflects who we are as people and artists. Success does not come from trying to emulate your favorite photographers and replicate their best images. I believe that the only way for me to be successful is to harness what I see through my lens because at the end of the day, it’s 100% me and nobody else can be me.
The approach I take to both my business and photographic style is simple. I take what I love, how I see the world, and the things that make an image important to me – and I use photography to amplify it. That means my images are naturally lit and shot in unique outdoor locations. They are candid, colorful, and timeless with a creative spin. I believe real moments are the best moments, so I focus on creating genuine and organic images that reflect those real life moments. I love the way warm evening light flatters everything. And most importantly, I think that your images should be just as beautiful now as in twenty or thirty years. The purpose of custom photography is to capture this time in your life, your relationship, or your pets life as uniquely and authentically as possible. Your images should be down-to-earth, relateable, yet evoke emotion.
This leads me to something else important to me…post-processing. Just like each photographer has a unique vision through their lens, we all have a different hand in post-production after the images are on the computer. Nope, believe it or not your portraits don’t come out of the camera looking slap-me-on-canvas perfect. I know that I strive to shoot as correct as possible in-camera, but there is always going to be color-correction, blemish removal, and the like. Post-production can take hours, even with a consistent and practiced workflow.
My goal with post-production is to maintain the life in the image. My personal style does not make use of sepia tones, selective color, textures, and heavy vignettes because I feel that they’re trendy and date a picture. I don’t want you to invest your time and money with me to look at your images in 3 years and feel they are “trendy” or “outdated” because that completely defeats the purpose of investing in custom photography in the first place. I strive for my images to look like real life, only slightly better. Post-production should be like makeup…something that enhances an already pretty surface, not something that covers up and “fixes” problems.
Hi! I’m Brittani, and I’m a South Carolina and Georgia wedding and portrait photographer. I’m also a wife, bonus mom, animal lover, and passionate about creating real, timeless, and romantic images that tell a story and are full of life. I’m inspired by light, love, the outdoors, and adventures with my family. Feel free to browse the blog to see more of my work, learn a bit about my life, and don’t hesitate to send me a note if you’d like to chat!